Solution Space is a place for start-ups and out-the-box thinkers to nurture and grow their ideas and businesses. They help guide entrepreneurs to become African leaders while always pushing the boundaries of traditional business models and practices.
We were briefed to create an identity that reflects this ethos while emphasising Solution Space’s core standpoint: using problems as opportunities to create the best possible solutions. Based on this, the logo and identity use the negative space contained within the letters of Solution Space to create glyphs (or solutions). This serves to visually demonstrate a connection between the solutions found and the challenges used to shape them.