MAKEUP GETS REAL
Our brief was to launch new Sorbet Makeup and help make the brand famous for its foundation, an inclusive range created for the women of South Africa. In an industry famed for unrealistic beauty standards, we saw an opportunity to position Sorbet Makeup as the alternative: authentic and approachable, honest and real.
The Makeup Gets Real campaign is all about celebrating real makeup moments, real value, and real choice. The campaign launched with an on-screen commercial showcasing the brand’s foundation range through a visual feast of animation, live action, GIFs, and boomerangs; all brought to life in the Sorbet foundation shades.